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Latest Reason for Hispanic Outreach: Look at Spanish-Language TV Ratings

The latest news about Univision dominance in the 18-34 year-old demographic is another reason to be paying attention to the Hispanic market, if you’re not already doing so. For the week of June 15,...

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Taking Hispanic Marketing Beyond Language, Acculturation (Advertising Age)

There is a new study being conducted by Starcom MediaVest Group and Telemundo to give marketers a more in-depth look at the changing U.S. Hispanic market, according to an article by Laura Wentz in...

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The Shifting Hispanic Landscape In America

As the Hispanic population grows in America, it’s spreading to areas that we haven’t traditionally thought of as centers of Hispanic settlement.  While Latinos are still most concentrated in...

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Hispanic 101 (Part 4): “White or Some Other Race”: The Complexity Of Hispanic...

As we’ve discussing in this blog, when targeting a specific market (like the Hispanic market), we need to fully understand the market and its characteristics.  Through our “Hispanic 101” series, we’ve...

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Hispanics Top The Charts In Use Of Social Media

Everyone is abuzz about the use of social media, such as Twitter and Facebook, and companies are all seeking ways to capitalize on their potential through bloggers, tweets, vodcasts, etc.  At the same...

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Hispanics And The 2010 Census

The 2010 Census is expected to show an explosive growth in America’s Hispanic population over the last decade.  When the Census Bureau compared the Hispanic population in 2000 and 2006, it found the...

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Hispanic 101 (Part 8): Latino Entrepreneurs

Hispanic business owners are an important part of the Hispanic market. Census research has shown Hispanic-owned businesses are growing at three times the national average.  The latest figures show that...

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Hispanic 101 (Part 9): Hispanic Young Adults

In addition to being the largest minority group in the U.S., Hispanics are the youngest as well.  The median age for Hispanics in the U.S. is 27, and Hispanic children are one of the fastest-growing...

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Blogeando: Latinos Are Blogging, Are you Engaging Them?

By Kerri Allen, REVOLUCION (as posted on cisionnavigator, 1/28/10) Lean in close to your screen. I have something to tell you. Latinos use computers. It’s true. Know what else? There are more Latino...

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The Power of Radio in the Hispanic Market

Spanish-language radio is an essential tool for connecting with the Hispanic market (see our previous blog post). It’s listened to by both English and Spanish-preferring Hispanics, and Arbitron reports...

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